Writing
Below you can find a collection of my writing listed by topic. I also do copywriting for website pages, UX microcopy and email drips.
Whitepapers
Product Management (General)
Strategy
Go-To-Market
How to use discovery to define pricing packages for a SaaS product
3 Key Types of Product Releases and How to Make Them Successful
Product-Market Fit
Discovery and Experimentation
Scrappy Experimentation: Learning quickly in a fast-paced world
Product Development Fallacies: How to Avoid the Feature Fallacy Trap
Roadmapping
What is a Scrum Roadmap? [Video]
Do features belong on roadmaps? [Video]
Kanban roadmap - who again? [Video]
Prioritization and Backlogs
Opportunities, Epics, Features and Stories - what do all of these things mean, anyway?
Gherkins: A better way of writing user stories (Template included)
How to write a product problem outline (Template included)
What is the best framework to prioritize what to work on next?
Customer Feedback
How to set up a feedback management system (Example included)
Should I be using NPS to measure customer loyalty? (Trigger warning 🤣)
Other
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